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  Section Overview

What’s Covered in This Module?

In the last module, we covered SEO copywriting from a broad perspective; ie, how search engines work and what they look for to find and rank sites.

In this module, we’re going to drill down to the cornerstone of what you need to know about writing effective SEO content – keywords. We’ll discuss keywords in depth, specifically covering:

  • How to conduct keyword research;
  • Where to place keywords in copy;
  • How to write SEO articles; and
  • How to write themed SEO content.

After walking you through the various components of an SEO article, your exercise in this section will be to write a seac engined-optimized article. There are some sample SEO articles within so you can see first-hand what good and bad ones look like.

Practicing writing this type of content will give you the confidence you need to approach clients. Once you write a few, you'll feel fine -- knowing that you have what it takes to succeed.

We’re going to cover a lot of ground in this module, just like in the last one. After that, the rest of the course will be smoothing sailing. I promise!

Because there is so much to go through, in order to keep it all organized so that you can easily refer back to specific sections, I’ve broken this module up into sections.

Following is a Table of Contents that outlines them.

TABLE OF CONTENTS

Lesson 1 – THE DEBATE AMONG SEO EXPERTS

Lesson 2 – WRITING SEO CONTENT: A HISTORY

Lesson 3 – ABOUT GOOGLE

Lesson 4 – PAGE RANK

Lesson 5 – LONG-TAIL KEYWORDS

Lesson 6 – HOW TO DO KEYWORD RESEARCH

Lesson 7 – WRITING SEO CONTENT: A REVIEW

Lesson 8 – AN IN-DEPTH LOOK AT THEMED SEO CONTENT

Lesson 9 – MODULE II EXERCISES

Lesson 10 – COMMON SEO WRITING SCAM

Lesson 11 – 6 SEO INDUSTRY SOURCES THAT KEEP YOU IN THE KNOW