New Freelance Writer Starter Pack: SEO Copywriting and the Guide to Killing it on Upwork

The New Freelance Writer Starter Pack

This was a two-course bundle of the SEO copywriting and "The Guide to Killing It On Upwork" course.

Note: This course bundle is no longer available. However, you can still purchase the courses separately.

The SEO writing course is here.

The Upwork course is here.

Learn, Then Earn

Kiss a traditional job goodbye -- forever!

This bundled course offering will help you do just that -- quicker than Batman can summon Robin. ... Well perhaps not quite that quick; but sooner than you could without this knowledge.

This is a mastermind combination that gives you a definitive roadmap to starting a successful online writing career.

You'll learn how to write SEO content, and immediately put that knowledge to use to effectively market for freelance writing jobs on (and off) Upwork.


The "how to start landing jobs via Upwork" portion is taught by Laura Pennington from Laura successfully leveraged Upwork to become a six-figure freelance writer in less than 18 months. She can help you chart the same path.

The "how to write SEO content" portion is taught by long-time freelancer Yuwanda Black of Yuwanda started writing SEO content in 2007. In 2008, she founded and still manages the full-service online writing company, New Media Words. Learn more below.


Note: You can learn more about Laura and what's covered in the Upwork portion here.

The SEO writing course covers every element of how to write effectively for the web. Also detailed is how to set up a full-fledged, online freelance writing business -- from the ground up. Specifically, you'll learn:

  • How to write SEO copy (everything from long-tail keywords, to how to conduct keyword research, to what is themed content and how to write it is covered);
  • Writing sample review;
  • SEO tools every copywriter should use/be aware of;
  • How to find your niche as an SEO writer;
  • How to get versed in the language of SEO so you can comfortably and knowledgeably talk with clients;
  • Which services to offer as an SEO writer (and when to expand those offerings).
  • A REVIEW of your services/marketing plan;
  • How to price your SEO writing services;
  • Which SEO services are the most lucrative;
  • How to invoice clients (and the most effective invoicing system);
  • How to get paid quickly;
  • What to put on your SEO writing website;
  • Which social media services to incorporate in your SEO writing business;
  • How to upsell clients on specific services, eg, press releases, ebooks, social media consulting, etc.;
  • SEO practices to stay away from;
  • The most commonly asked questions from clients about writing SEO content (and how to answer them);
  • Actual client case studies: I walk you through real scenarios with various clients and how I handled them (from marketing issues, to billing, to pricing, to getting paid);
  • And So Much More!

You won't find more complete, hands-on, SEO copywriter training anywhere. See the full course syllabus below.

P.S.: Free SEO Writing & Upwork Training

If you haven't already, enroll in the free SEO writing class to learn what to expect in the full version of the class. Is Upwork right for you? Take this free video training to find out.

P.P.S.: Limited Time to Enroll

Courses are only open a few times a year for a few days at a time. Get enrollment times and answers to frequently asked questions here.

Here's hoping to see you in class.

Course Curriculum

  Access Laura Pennington's Upwork Course
Available in days
days after you enroll
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  Become an Affiliate
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days after you enroll

Your Instructor

Yuwanda Black
Yuwanda Black

Yuwanda Black is the publisher of, a blog devoted to teaching others how to make money writing -- for themselves as self-publishers, course developers, bloggers or affiliate marketers; or for clients as a freelance writer.

She has self-published over 50 non-fiction titles in/on/about freelance writing, internet marketing, and small business ownership.

Ms. Black is also a traditionally published author. Her book, The Ultimate Freelancer's Guidebook: Learn How to Land the Best Jobs, Build Your Brand, and Be Your Own Boss (Simon & Schuster), can be found online at major outlets like Amazon and Barnes & Noble, in addition to bookstores.

Yuwanda has also developed numerous successful, online courses. She has been freelancing since 1993, and has made her living completely online since 2007. One of her joys is teaching others how to enjoy this same kind of income freedom.

Yuwanda is American, but lives in the Caribbean part of the year. Photo: The indescribable beauty of Jamaica.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course? Do you offer a refund?
I am happy to offer a full refund for the course if: (i) all lessons and exercises in the course are completed, (ii) lessons/exercises/writing samples are sent to me for feedback (which is part of the course offering), (iii) you can show active participation in the private Facebook group that accompanies this class; and (iv) you can show proof of consistently marketing for work and not landing at least one writing gig within 90 days of completing the course. I strongly suggest enrolling in the free SEO writing course first. It's at This 7-day email course will answer most, if not all, of the questions you may have about starting this kind of freelance writing career. And, if you have additional questions, you can always reach me at
Do you have an affiliate program? I want to promote this course.
Yes, we do! See the "Become an Affiliate" module of this course for full details. FYI, you earn almost $200 on each course you sell.


Web writing is one of the hottest, easiest-to-start, high-paying freelance jobs around. And if you have a computer/laptop and an internet connection, you can get started right away.

Thanks to the growth of content marketing, the need for qualified professionals who understand how to write for the web is increasing rapidly. If you understand how to write search engine-optimized (SEO) content, you can earn as much or as little as you want -- and work from wherever you want -- as long as you have an internet connection.

I've been doing it for years; right now, from the Caribbean (Jamaica). When I first started, I got so busy within the first couple of months that I had to hire help. I haven't looked back since. Since then, I've gone on to start a full-fledged, online writing company and help many others start this type of high-paying, online writing career.

You can do it too! Get trained and get started today.

Hope to see you "in class." :)

This course is closed for enrollment.